We are seeking a highly skilled and experienced Paid Traffic Specialist to join our team and help drive sales for our Direct-to-Consumer (DTC) brand specializing in innovative wellness accessories for Apple Watch. If you have a proven track record of successfully managing and optimizing Facebook, Instagram, and Google Ads campaigns, this project is an exciting opportunity for you.
About Us:
Our DTC brand is dedicated to crafting innovative wellness accessories designed exclusively for Apple Watch users. We are committed to enhancing the Apple Watch experience by offering high-quality products that promote health and well-being.
Project Scope:
As a Paid Traffic Specialist, your primary responsibility will be to create, manage, and optimize advertising campaigns on Facebook, Instagram, and Google Ads to generate qualified traffic and drive conversions for our unique wellness accessories. You will work closely with our marketing team to:
Campaign Strategy: Develop a comprehensive advertising strategy tailored to our target audience and business objectives, emphasizing the innovative features of our wellness accessories.
Ad Creation: Create compelling and visually appealing ad creatives that highlight the unique benefits and aesthetics of our Apple Watch accessories.
Audience Targeting: Identify and refine target audience segments based on demographics, interests, and behaviors, ensuring that our accessories resonate with Apple Watch enthusiasts.
Keyword Research: Conduct thorough keyword research for Google Ads campaigns to maximize ROI, focusing on relevant wellness and Apple Watch-related keywords.
Budget Management: Efficiently allocate budgets across different campaigns to achieve the best results while maintaining cost-effectiveness.
A/B Testing: Implement A/B testing to optimize ad copy, visuals, and landing pages for better performance and increased conversion rates.
Performance Tracking: Regularly monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to enhance our product sales.
Remarketing: Implement effective remarketing strategies to re-engage previous visitors and abandoned cart users, emphasizing the unique value of our wellness accessories.
Requirements:
- Proven experience in managing and optimizing Facebook, Instagram, and Google Ads campaigns, ideally within the DTC or e-commerce space.
- Strong analytical skills to interpret campaign data and make data-driven decisions.
- Proficiency with advertising tools such as Facebook Ads Manager, Instagram Ads, Google Ads, and Google Analytics.
- Excellent communication skills and the ability to collaborate effectively with the marketing team.
- Results-oriented mindset with a focus on achieving sales and ROI targets.
Duration and Commitment:
This is an ongoing project with the potential for a long-term partnership based on performance. We are looking for someone who can commit to dedicating the necessary time and expertise to help us achieve our sales goals and position our innovative wellness accessories as must-have Apple Watch additions.